THE JUNGLE - VISION CONCEPT
Nightclub & Glamping Hotel, Phuket Thailand
CREATIVE DIRECTION / VISION CONCEPT / BRAND IDENTITY / PROJECT DEVELOPMENT
The Jungle was a bold concept developed for a client seeking to create a high-impact nightlife destination fused with glamping hospitality. Envisioned as a contemporary sanctuary hidden in a jungle valley in Phuket, Thailand, the project blended immersive architecture, progressive music programming, & luxury tented villas suspended in the canopy to attract a globally minded, experience-driven clientele.
Although funding ultimately fell through & the project was not realized, Superzen Studio delivered a comprehensive vision concept, investor pitch, & full feasibility study - articulating the spatial experience, branding, & operational narrative in depth. The work remains a standout example of high-concept thinking tailored to ambitious hospitality ventures.